FAQ by media partners

Here you find our FAQ (frequently asked questions) for digital media publishes. Want to know more? Do not hesitate to reach out to our Chief Sales Officer, David. You can reach him at [email protected]

Can I enable pay per content through WordPay side-by-side with my content in front and behind my paywall?

Yes. If you are a digital publisher with a paywall, you decide which pieces of content shall be available only for your subscribers and readers willing to access the content through the WordPay widget.

Typically 65% to 70% of all content is hidden behind the paywall among subscription-based digital publishers. We recommend starting with making 10% to 20% of this accessible through pay per content and iterating and learning from thereon what works best for your readers. But it is completely up to you.

For digital publishers without a paywall. Yes, you may also decide which pieces of content to make selectively accessible through the WordPay widget and which content shall remain freely accessible.

How much does WordPay cost? / What is WordPay's business model?

It's simple. We take a cut of the content purchases readers make on your website. Usually, the cut we take to provide our service is 10%. That is the lowest %-cut among vendors offering pay per content. We like it this way because it's transparent. If your content monetization strategy succeeds, we succeed.

There are no starting costs related to download and integration. Cloud-based updates come at no cost. And with integration comes free access to WordPay Analytics-module. When users top-up their WordPay account from their credit card the payment provider fee is on us.

Which CMS systems are supported by WordPay?

We have distinctive modules for WordPress and Drupal. These integrate just like any other plugin.

For media publishers that use other CMS provides, we provide a server-side script that offers the same functionality as our plugins. Please see our developer site for technical documentation, guides, and APIs.

What are the steps to get started? / Can I handle integration myself?

Integration is fairly easy. Depending on your set-up and experience it can be done in less than an hour. Some of our media partners have handled this part themselves. Quick guide:

Create a media admin account. Go to dashboard.wordpay.io/create-media-acccount and follow instructions. Remember to connect your bank account information to your admin account.

Select and download the zip-file for integration into your specific CMS. Go to...

Find your relevant integration guide. Go to... to see the overview of guides.

Run an internal test lap to check everything works smoothly. See our quick tip for doing that here...

You are set up. Grab a coffee and celebrate!

You can always schedule a call or send a mail to us if you need assistance. Even you don't, please reach out. We would love to hear about your experiences with integrating and using WordPay.

How do I in practice enable pay per content and set pricing?

When WordPay is integrated and the quick initial setup is done, everything can be handled from your editor in your CMS afterward. There will be no need for switching between the WordPay platform and your CMS. The process can be handled by the journalist or the front page digital editor:

Add the #WordPay#-tag as part of the article text in the CMS editor. All text in the article below the #WordPay#-tag will not be visible for the reader (just like paywalled content).

Check a Category-box. Categories tell WordPay what prices you with enable. You determine the price for your content and the different prices for your various type of content. (Note: Categories are set in the media admin account)

Publish! And follow payments made on WordPay's Media Admin Account or the Analytics Module.

What data about usage do I get in the WordPay Analytics Module?

Our 1st-party cookie provides powerful insights. At the moment, we can provide two types of data from our Analytics Module. i) About the users on your site. e.i. how many have a WordPay account, how much are users spending, etc. ii) About the (pay per) content on your site. e.i. what type of content is converting to transactions, how much are users interacting with the content on your site, etc.

It is possible to manipulate the data in our Analytics Module and export data for further analysis into your own data analysis tool of choice. Data on individual users are anonymized and data on usage amongst other media partners are not shared.

We are constantly developing our Analytics Module on requests from media partners, including more refined insights on user behavior that can assist digital publishers to efficiently target future digital subscribers. We are open to requests for actionable insights as long as these respect our users' privacy and the legitimate interests of other media partners.

Do WordPay users have to log in multiple times from site to site?

No. As soon as a user has logged in or signed-up for the first time, the WordPay Widget recognizes that user on all sites with WordPay-enabled content or options for donations.

If the user decides to clear all cookies and cache in their browser, then the user will have to log in again the first time the user is presented and clicks on the WordPay Widget.

Can I use WordPay for other types of content than articles?

Yes. You can use WordPay for photo series, videos, and podcasts.

How are readers encouraged to use WordPay?

Unless otherwise agreed, we ask our media partners to provide the first article for free to new WordPay users to familiarize them with the product. In the future, we may provide other means to incentivize users to read, social share, and interact with (pay per) content on your site. We share these plans with you prior to pushing out updates affecting users directly.

Can I set pricing centrally and enforce it automatically?

With Categories, you can set a certain price for a specific type of content. Say, a political analysis should have a fixed price on your site. As long as the 'political analysis-category' is selected conjointly with the #WordPay#-tag in your CMS for an upcoming political analysis, the set price will be shown.

This allows for a coherent, simplified pricing strategy, that can be managed on a commercial level if you wish to do so.

Will WordPay interfere with my SEO?

No. Your site, and the specific articles where WordPay is enabled, are not affected in search indexing. We have designed our CMS-integration and WordPay Widget in such a way that we can allow for the search engine bots to access your content in full while being compliant with Google and other search providers' rules.

We know this is critical, and therefore we have conducted tests to this end to show our solution does not affect your performance among search engines.

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