FAQ by media partners

Here you find our FAQ (frequently asked questions) for digital media publishes. Want to know more? Do not hesitate to reach out to our Chief Sales Officer, David. You can reach him at [e-mail]

Can I enable pay per content through WordPay side-by-side with my content in front and behind my paywall?

Yes. If you are a digital publisher with a paywall, you decide which pieces of content shall be available only for your subscribers and readers willing to access the content through the WordPay widget.

Typically 65% to 70% of all content is hidden behind the paywall among subscription-based digital publishers. We recommend starting with making 10% to 20% of this accessible through pay per content and iterating and learning from thereon what works best for your readers. But it is completely up to you.

For digital publishers without a paywall. Yes, you may also decide which pieces of content to make selectively accessible through the WordPay widget and which content shall remain freely accessible.

How much does WordPay cost? / What is WordPay's business model?

Wordpay takes no fixed fees and no recurring subscriptions costs. We use a revenue share model where the creator keeps 90% of all the profits and Wordpay takes 10%.

Which CMS systems are supported by WordPay?

We have a plugin for WordPress users. For all other CMS systems, we have a script that enables the full functionality of Wordpay on any website.

How do I in practice enable pay per content and set pricing?

You can enable pay per content in two ways:

1. Enable WordPay paywall as default, where all articles will be put behind a paywall After you have selected paywall as default, you only have to select the placement of the paywall and write the price you want to take for your articles Additionally, you can choose to exclude specific articles or categories from having a paywall

2. Having no paywall as default Choose to include specific articles or categories to have a paywall

After choosing which categories or articles should have a paywall, you only have to select the placement of the paywall and write the price you want to take for your articles.

What data about usage do I get in the WordPay Analytics Module?

Our 1st-party cookie provides powerful insights. At the moment, we can provide two types of data from our Analytics Module:

1. How many have a WordPay account, how much are users spending, etc.

2. What type of content is converting to transactions, how are users interacting with the content on your site, etc.

We are constantly developing our Analytics Module on requests from media partners, including more refined insights on user behaviour that can assist digital publishers to efficiently target future digital subscribers. We are open to requests for actionable insights as long as these respect our users' privacy and the legitimate interests of other media partners.

Do WordPay users have to log in multiple times from site to site?

WordPay users do not need to log in multiple times from site to site. As soon as a user has logged in or signed up for the first time, the WordPay Widget recognizes that user on all sites with WordPays enabled content. If the user decides to clear all cookies and cache in their browser, then the user will have to log in again the first time the user is presented and clicks on the WordPay Widget.

Can I use WordPay for other types of content than articles?

You can use WordPay on any type of content, for example: live videos, articles, photos, podcasts.

How are readers encouraged to use WordPay?

Unless otherwise agreed, we ask our media partners to provide a certain amount of articles for free to new WordPay users, so that they can familiarize themselves with the product. In the future, we may provide other means to incentivize users to read, social share, and interact with pay- per-content on your site. We share these plans with you prior to pushing out updates affecting users directly.

Can I set pricing centrally and enforce it automatically?

When setting the pricing, you select one price for all your articles which will be automatically enforced and implemented on all your chosen articles or categories. Our upcoming price point tool will automatically find the optimal price for your articles. This allows for a coherent, simplified pricing strategy that can be managed on a commercial level if you wish to do so.

Will WordPay interfere with my SEO?

No. Your site, and the specific articles where WordPay is enabled, are not affected in search indexing. We have designed our CMS-integration and WordPay Widget in such a way that we can allow for the search engine bots to access your content in full while being compliant with Google and other search providers' rules.

We know this is critical, and therefore we have conducted tests to this end to show our solution does not affect your performance among search engines.